Based in London, TIA (This is Africa) launched in 2018. It enables expression of taste and vibrant colours for men and women who want to celebrate African Culture. Providing a series of different cuts and fabric choices, TIA underwear can be worn from climbing Kilimanjaro to walking the beautiful streets of Marrakech.
The brand focusses on giving back to people in Africa and people of African descent. By actively working with charities in countries where we have clients, we can donate to charities of our choice who are actively improving lives.
Creating the project also enables us to explore Africa further and embrace all that it has to offer. A truly magical place.
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