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Cutting edge designs, Premium Fabrics and bringing a touch of African Heritage to the world.


Based in London, T I A (This is Africa) launched in 2019. 


The brand focuses on delivering high quality underwear for a discerning client. Each product has been created as a solution to a problem. We strive to continuously engineer pieces which substantially improve our clients comfort and confidence throughout their day. 


We have a series of different cuts and fabric choices designed for various purposes. Our premium fabrics are luxurious and have excellent technical properties.  T I A underwear can be worn when climbing Kilimanjaro to walking the beautiful streets of Marrakech. 


T I A underwear stands out by our wonderful prints. We are proud to enable an expression of taste for men and women through our unique prints. The prints are designed by an in house team, with unique references to our African heritage and culture. Each print produced will be limited edition to a number of pieces per commission.  


Through the T I A foundation we are able to aid African children who are in need and less fortunate than the developed world. 


By actively partnering with experts in countries where our help is needed we can donate and create programs to aid specific causes which are improving lives. 


We are blessed to be able to explore Africa further and embrace all that it has to offer. A truly magical place.

Welcome to our journey, welcome to the T I A world.