Based in London, T I A (This is Africa) launched in 2018.
The brand focuses on delivering high quality underwear for a discerning client. Each product has been created as a solution to a problem. We strive to continuously engineer pieces which drastically increase our clients comfort and confidence throught their day.
Providing a series of different cuts and fabric choices designed for differing purposes, T I A underwear can be worn when climbing Kilimanjaro to walking the beautiful streets of Marrakech.
T I A stands out by the wonderful colours available to clients. We are proud to enable exactly expression of taste for men and women through our unique prints designed by an in house team, with unique references to our African heritage and culture. We are blessed to be able to explore Africa further and embrace all that it has to offer. A truly magical place.
Through the T I A foundation we are able to aid people of African descent globally who are in need and less fortunate than the developed world.
By actively partnering with experts in countries where our help is needed we can donate and create programs to aid specific causes which are actively improving lives.
Welcome to our journey, welcome to our world.
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